A1 Cake Mixes, the specialist sweet bakery mixes brand – part of Kluman & Balter – a Brenntag Group company, has launched a new website, www.a1cakemixes.com , marking a significant step forward for a brand that has quietly supplied some of the UK’s most respected bakery operators, retailers and food manufacturers, for more than two decades.
Established in 2005 and based at a purpose-built bakery development facility in Trafford Park, Manchester, A1 Cake Mixes has built a strong reputation across the retail, food manufacturing, industrial and craft bakery channels – largely through word of mouth and the quality of its products. As part of the Brenntag Group, the brand draws on the unmatched bakery expertise and national distribution network of Kluman & Balter, one of the UK’s longest-established bakery ingredient wholesalers.
First significant public-facing investment in 21 years
Lawrence Watson, Managing Director at Kluman & Balter, said:
“A1 Cake Mixes has been doing the hard work behind the scenes for over 20 years. We’ve earned the trust of some of the most demanding operators and manufacturers in the industry by delivering consistent quality, genuine technical support and real flexibility – but we’ve never really shared that story publicly. This relaunch changes that, the new brand and website give us a platform to show the market what A1 Cake Mixes is capable of as a trusted partner.”
The new website, at www.a1cakemixes.com , showcases the full A1 range of more than 30 sweet bakery mixes – including creme cake, muffin mix, sponge, genoise, brownie, cookie and scone mix alongside a growing free-from range covering eggless, gluten free and vegan options. All products are available in 12.5kg case sizes on a Day 1 for Day 4 delivery basis across mainland England, Scotland and Wales.
Bespoke recipe development and custom pack sizes, from 3.5kg to 25kg, are also available for customers with specific requirements.
All A1 products are manufactured at BRC-accredited sites to the highest food safety standards. The brand’s in-house team of technical development managers and pâtissiers, collaborate directly with partners from concept through to commercial production, supporting recipe formulation, ingredient selection, scaling up and troubleshooting. This depth of technical resource, backed by Kluman & Balter and Brenntag Group, has made A1 Cake Mixes a trusted development partner for leading food businesses across the UK.
