BakeAway, a prominent name in the UK’s chilled dough sector, has selected Bradman Lake to supply a cutting-edge WR4 Wraparound Robotic Case Packer as part of a major upgrade to its packaging line. The order was confirmed last year, with successful installation and commissioning in February 2025.
Specialising in premium dough products—including puff pastry, filo pastry, pastry blocks, pancakes, pizza bases, and cookie doughs—BakeAway required a wraparound case packing solution that could keep pace with its high-volume production whilst offering greater flexibility and ease of use.
Bradman Lake’s WR4 Wraparound Robotic Case Packer, equipped with robotic loading and automatic size change, will handle products at a rate of 100 cartons per minute. The system collates and packs with precision, offering a streamlined alternative to BakeAway’s previous setup.
Why Bradman Lake?
Bradman Lake stood out by offering a simple, compact and efficient solution, backed by responsive service and technical support. The WR4 Wraparound Robotic Case Packer is expected to significantly improve operational reliability and reduce downtime.
Customer Testimonial
“Firstly, what can I say—from first contact with Michael, Bradman Lake’s Sales Manager, to planning, design, build, FAT and after-sales support, the Case Packer we have at BakeAway is exceptional. All the teams at Bradman Lake had great knowledge and couldn’t be more helpful.” — Tim Embleton, Head of Operations, BakeAway
“This is a fantastic win for Bradman Lake and a brilliant opportunity to support BakeAway in achieving its production goals,” added Michael Rice, Sales Manager for the project. “We’re delighted to welcome them as a new customer and look forward to a successful partnership.”
The installation marks BakeAway’s first collaboration with Bradman Lake and signals a fresh chapter in its commitment to innovation and operational excellence.
About BakeAway
Bakeaway is a proudly family-founded baking company that has been producing premium dough for over fifteen years. Established in 2010, the business began by crafting private label and branded products to bring joy to food enthusiasts across the UK. In 2016, Bakeaway was acquired by French pastry specialists Cérélia, and in 2020, operations moved to a cutting-edge facility. Despite its growth, Bakeaway remains true to its original mission: to create the finest dough and pastry products that inspire moments of happiness. Using top-quality ingredients—mostly sourced locally, including flour from mills just 15 miles away—their dedicated team continues to innovate, guided by core values of creativity, collaboration, and a genuine passion for baking.
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Joseph Clarke
Editor, International Bakery
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