European bakery products manufacturer Baker & Baker has appointed Graeme Williams as its new CCO covering the UK market.
The appointment follows the decision by Tim Ryan to take early retirement, following more than 30 years of service in growing the business’s UK key accounts ten-fold. Tim consistently delivered strong, consistent growth whilst securing record market-share for Baker & Baker in several key UK sweet bakery categories.
A gradual transfer of responsibilities from Tim to Graeme over the last twelve months will ensure a seamless transition within the business and for customers.
Graeme joined Baker & Baker in 2019 and during that time, he has played a key role in nurturing the business’s relationships with its large UK retail customers and driving growth across the in-store bakery category, and as such, proved to be a natural successor in the role.
Graeme will now join Baker and Baker’s six strong senior leadership team led by CEO John Lindsay.
CEO John Lindsay commented: “We’re extremely pleased to appoint Graeme as our new CCO UK. His talent and commitment over the last five years has been evident to all, and that continuity will set us up for our next period of growth.
“Graeme already possesses deep and positive relationships with our customers, and has demonstrated his extensive leadership abilities in our commercial team during the transition period.”
Graeme Williams added: “I’m honoured to have been given the opportunity to lead Baker & Baker’s UK commercial team. We have a talented group of colleagues that strive to deliver for customers and I’m looking forward to delivering on our plans over the coming years.”
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Caitlin Gittins
Editor, International Bakery
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