European bakery products manufacturer Baker & Baker has agreed a new licensing partnership with global bakery brand Cinnabon® for the UK in-store bakery market, driven by consumer demand.
Baker & Baker is launching a two-pack Cinnabon® muffin and a two-pack Cinnabon® doughnut with selected UK retailers from May to satisfy rising consumer demand for cinnamon products, and address a clear gap for such products in the UK’s in-store bakery market.
The Cinnabon® Cinnamon Muffin is a soft, moist muffin, infused with 16% cinnamon, delivering a rich aromatic flavour. The muffin is then topped with a smooth layer of 13% silky cream cheese flavour icing and finished with a delicate sprinkle of cinnamon biscuit crumbs.
Meanwhile, the Cinnabon® Cinnamon Doughnut is light and fluffy in texture, and infused with 16% cinnamon for a rich, aromatic sensation. The doughnut is then finished with a swirl of velvety cream cheese flavour icing (13%) and crowned with crunchy cinnamon biscuit pieces.
Inspired by Cinnabon®’s iconic cinnamon rolls and signature cream cheese-style icing, the range delivers the beloved flavour experience in a convenient take-home format.
Cinnabon® is a globally recognised bakery brand, created in Seattle in 1985, starting with the humble cinnamon roll. The business has grown substantially, with food service outlets throughout the United States and a presence in 50 countries globally, creating a range of indulgent cinnamon bakery products for all occasions.
UK consumers have a high appetite for cinnamon bakery products: Cinnabon® already possesses a 78% brand recall amongst UK in-store bakery shoppers1, and 83% of respondents surveyed indicated they would purchase the Cinnabon® Doughnut and Cinnabon® Muffin2.
Baker & Baker has already secured listings for the Cinnabon® muffin and doughnut, in Co-op from the 6th May and Asda from the 18th May, with further distribution planned. Both the doughnut and the muffin will be available in a two pack, with an RRP of £1.80 for the doughnuts and £2.00 for the muffins.
