Bimbo Ventures invests in biscuit producer

Olyra Foods, producer of organic and nutritional breakfast biscuits made with stone-milled ancient grains has announced Bimbo Ventures, the capital arm of Grupo Bimbo, has made a minority investment in the company.

“Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions,” said Constantino Matouk, VP of Bimbo Ventures. “We are excited to work with them to help grow the business and expand availability of Olyra’s products to more consumers.”

Launched in 2017, Olyra’s Founder and CEO Yannis Varellas looked to offer a nutritious and delicious breakfast biscuit, a mission which led him to connect with local farmers to produce the biscuits using ancient grains including barley, oat, spelt and lupine. All biscuits are organic, non-GMO and made with natural ingredients.

Olyra debuted with its original line of crunchy breakfast biscuits in flavours like Hazelnut Carob, Cinnamon Tahini and Fig Anise. The company has since expanded its offerings to include sandwich breakfast biscuits in Double Chocolate, Hazelnut Cocoa and Greek Yoghurt Blueberry. More recently, it introduced filled breakfast biscuits in Peanut Butter, Almond Butter and Double Chocolate.

“These past few years have been exciting as we’ve worked toward offering consumers new nutritional breakfast options,” commented Yannis Varellas, Founder and CEO of Olyra Foods. “We are looking forward to working with Bimbo Ventures as we continue our growth and expansion into the market.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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