British Bakels adds new range of fruit fillings

UK manufacturer and distributor of bakery ingredients British Bakels is adding a range of exciting fruit fillings to their Ta-Da! home baking range, launched direct to consumer last summer through their dedicated consumer website.

Crafted by bakery experts who have over 115 years of baking know-how, the Ta-Da! range offers a variety of sweet and savoury mixes and now fillings for everyone to enjoy.

Available from June 2023, Ta-Da!’s new fruit fillings are packed with whole fruit pieces and include flavours strawberry, dark cherry and wild blueberry. They are suitable for vegans and are ready to use straight from the pouch.

Ta-Da! is also launching a new Lemon Creamy filling with a smooth texture and suitable for home bakers to add a pop of flavour to their favourite bakes. The Lemon Creamy filling is egg-free, non-dairy, free from palm oil and contains no artificial flavours.

The fillings are designed to be easy to use at home, with high versatility and bake stability and come with recyclable packaging. All four new fillings – Strawberry, Dark Cherry, Wild Blueberry and Lemon Creamy – are freeze-thaw stable, meaning they are ready for consumers to bake their favourite creations and then freeze to enjoy later.

According to Innova’s 2022 report Flavour Insider: Trends in Fruit Flavours report, the flavour aspects that most influence consumer food and beverage choices reflect a desire for a blend of new sensations and nostalgia. Familiar flavours come top (47%), followed by traditional and nostalgic flavours (37%) and comforting flavours (34%), ahead of new, unique, and different flavours (26%).

“British consumers look to baked goods to inspire “feel good” moments,” explained Michael Schofield, British Bakels’ Marketing Manager, “And see them as essential to a balanced lifestyle. Younger generations are discovering baking, while also exciting their memories of comfort foods. As experts in producing delicious ingredients, we know consumers of all skill levels are keener than ever to bake. The Ta-Da! sweet mixes, and now the new fillings, give us the opportunity to share the joy of baking with as many people as possible.”

Ta-Da!’s new Fruit and Lemon Creamy fillings are available at UK£2.80 for 400g across the board exclusively from the website.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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