Cerealto has made a majority investment in Fresca Foods, a U.S. co-manufacturer of natural and organic snacks – marking a major expansion into the U.S market and strengthening both companies’ capabilities in high-growth snacking segments.
Strategic highlights:
- Establishes a significant U.S. manufacturing presence in the world’s leading snacking market, with North America expected to represent around 20% of future Group revenues.
- Enables immediate entry into the sizeable, fast-growing, US natural and organic snacking market, valued at $31.9 billion and projected to grow at 6.2% CAGR through 2033.
- Opens access to a broad U.S. customer base, accelerating distribution and market penetration.
- Combines highly complementary product portfolios, strengthening category presence and expertise on both sides of the Atlantic.
- Accelerates the scaling of manufacturing and innovation platforms, providing even greater capability and support to a shared customer base.
- Partnership is led by Fresca Foods’ highly experienced U.S. leadership team who remain shareholders and continue to manage day-to-day operations.
Colorado based Fresca Foods co-manufactures for a number of leading U.S. and international brands, operating across five key categories: snack bars, granola, breakfast cereals, crackers and cookies. Fresca is renowned for its premium natural and organic products, rapid innovation, quality standards, and long-term customer partnerships. Fresca Foods now combines its best-in-class innovation expertise and proven ability to help U.S. customers grow their businesses with Cerealto’s scale and experience across co-manufacturing and private label. With new investment and enhanced capabilities, the partnership is well positioned to accelerate innovation and unlock significant opportunities across both regions.
Cerealto will have a controlling stake in the partnership, while the Fresca Foods leadership team retains a significant shareholding and continues to lead and manage day-to-day U.S. operations.
Cerealto CEO, Bosco Fonts said:
“Today’s announcement marks a defining step in our growth journey. Partnering with Fresca Foods’ leadership team gives us a strong foothold in the world’s largest snacking market, shifting our business from predominantly European to truly international. With around 20% of our sales set to come from the U.S. through this partnership, this is a transformative step for Cerealto. The US organic snacking category is already valued at around $32 billion and is projected to grow at more than 6% annually, so this is a huge opportunity to expand our footprint globally.”
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Joseph Clarke
Editor, International Bakery
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