Crosta & Mollica, the modern Italian food brand leading the premium supermarket pizza category, is excited to announce a major expansion of its popular chilled pizza range in Tesco stores across the UK. Following a successful launch of the range in May 2024, the expansion includes the addition of four best-selling Sourdough Pizzas: Stromboli, featuring spicy salami, and Fiorentina, with mushrooms, spinach, and creamy garlic.
Starting from 16th September, eight SKUs of Crosta & Mollica Sourdough Pizza will be available in up to 650 Tesco stores nationwide, as well as online, making it even easier for customers to enjoy authentic Italian pizza made in Italy.
Elena Connell, UK Sales Director at Crosta & Mollica, commented:
“We’re absolutely thrilled to be working with Tesco on the expansion of our chilled pizza range, following a robust sales period for the initial four-strong range. The extension of our pizza portfolio and increased distribution is a testament to the high demand we have witnessed across our range, with both value and volume sales up over 50% year on year. This is a significant step in increasing trial and building a loyal customer base who value quality and authenticity.
As consumers increasingly seek products with cleaner labels and fewer ingredients, Crosta & Mollica stands out by delivering high-quality pizzas that stay true to their Italian roots. We’re excited to work with Tesco to continue bringing authentic, restaurant-quality Italian food experiences to more discerning shoppers across the nation, and this is just one of many exciting developments we have in store for our pizza range.”
Heralded as the best option at the supermarket, Crosta & Mollica’s Neapolitan-style Sourdough Pizzas offer convenient and premium meal solutions at an accessible price point. Committed to authenticity, all pizzas are made in Italy, starting with the brand’s signature sourdough base, which is proved for 24 hours before being fired in a wood oven on a lava stone from Mount Etna, and hand-topped.
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Joseph Clarke
Editor, International Bakery
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