Cybake announces new brand ambassador

Cybake bakery software has signed up Australian baking industry celebrity Shaun Pyne, Pyney the Pie Man, as a brand ambassador……

Share this article:

Cybake bakery software has signed up Australian baking industry celebrity Shaun Pyne, better known as Pyney the Pie Man, as a brand ambassador.

Two years ago, Shaun Pyne set out on a mission to visit every bakery and café across the vast continent of Australia. His purpose? To find out the story behind each one and, specifically, to review the Aussie meat pies they offer.

So far, Shaun has visited an incredible three hundred bakeries and counting, spanning thousands of miles across all six states. He records all his travels on his popular website, Pyney’s Pie Reviews.

The Aussie meat pie, often described as a national dish, consists of a hand-sized pastry casing filled with minced or diced meat and gravy. With its roots in northern English cuisine, it is often eaten as a takeaway snack.

Cybake is a bakery management software system that has been adopted by wholesale and retail bakeries across Australia since becoming available in the country in February 2022. Cybake manages everything for bakeries from orders to invoicing, recipes, production, shop management, waste control, deliveries, and more.

“I am excited and privileged to be an ambassador for a company which, I believe, is the leader in the bakery software market,” said Shaun Pye.

“We are really pleased to welcome Pyney to the Cybake family. We love the way Pyney’s pie project supports Australia’s independent bakeries because that’s what we’re all about too,” added Josalyn Price, Head of Commercial Operations in Australia & New Zealand, Cybake.

Read more latest industry news and developments in our free to download magazine.

Never miss a story… Follow us on:
LinkedIn International Bakery
Twitter logo @int_bakery
Facebook @Bakeryint

Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Bakery

International Bakery is the leading authority in global bakery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the bakery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Matthew Jones

Bread Ahead, and Beyond

Bread Ahead founder Mathew Jones discusses the enduring appeal of sourdough and doughnuts, taking the concept overseas and why developing the next generation of bakers has become central to his ambitions.
GEA Pack Expo

Pack Expo Exhibitor – GEA Bakery

GEA Bakery offers engineering precision, driving Innovation and helping manufacturers achieve greater flexibility, consistency and efficiency across modern bakery production.
GEA From the Expert

Rethinking innovation in industrial baking

Fabio Del Prete, Senior Vice President at GEA Bakery outlines how technology, data and collaboration are helping bakery manufacturers balance efficiency, flexibility and product quality.
St Pierre 4 Mediterranean Herb

St. Pierre Targets Lunchtime

St Pierre, one of the UK’s leading premium bakery brands, is expanding into lunchtime occasions with the launch of Soft Pretzel Rolls and Mediterranean Herb Brioche Rolls.
FRITSCH 100

Fritsch – Celebrating 100 Years!

In the world of bakery technology, the name FRITSCH has been synonymous with German engineering and dough processing for 100 years.  
Lovingly Artisan

Lovingly Artisan re-launches baking club

Lovingly Artisan, the multi-award-winning bakery duo based in Manchester and Cumbria, is delighted to announce the re-launch of its much-loved virtual Baking Club, a free, welcoming home for bread lovers of every level, hosted on Facebook.
Food Centre Buhler

Where food ideas take shape

Bühler’s Consumer Foods Application Centers provide an environment where manufacturers can explore these relationships, produce samples and prepare for industrial production without interrupting their own manufacturing operations. 
RAPS Fi Europe

RAPS combines taste with functionality

RAPS will showcase its ingredient expertise, expanded extraction capabilities and savoury solutions at Food Ingredients Europe 2026 in Frankfurt from 17–19 November.
Chicory Root

Prebiotic fibres from chicory root 

BENEO highlights how its Orafti® β-Fit and chicory root fibre solutions can help manufacturers respond to growing demand for gut health, satiety, heart health, fibre enrichment and sugar reduction. 
autumn trends

British Bakels reveals winter flavours

Dan Jones, Marketing Manager at British Bakels, says: “Familiarity is a powerful driver in sweet bakery, but familiar doesn’t have to mean predictable. What we’re seeing for autumn and winter is established flavours being given new relevance through different pairings, formats and finishes.
Scroll to Top