Edouard Gestat Appointed as Lesaffre Baking Marketing Director

Edouard Gestat takes over Thomas Lesaffre’s role within Baking with Lesaffre after his nomination as Fermentis General Manager….
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Edouard Gestat takes over Thomas Lesaffre’s role within Baking with Lesaffre after his nomination as Fermentis General Manager.

Edouard Gestat takes over the management of Baking With Lesaffre, the department that supports the Group’s baking activity, in charge of providing innovative solutions in the field of baking. Relying on a team of experts and bakers, as well as a network of more than 50 Baking Center™ around the world, Edouard Gestat is responsible for consolidating Lesaffre’s position as a trusted partner for industrial and artisanal bakers, by offering solutions adapted to today’s needs and tomorrow’s trends.

Edouard’s Background

He spent 24 years in the world of food ingredients in technical development, sales, marketing and general management, including 13 years with Kerry, before joining Lesaffre in 2011 as CEO of Biospringer EMEA for five years. In 2016, he became CEO of Biospringer North America based in Milwaukee, USA. In 2022, he is appointed Global Marketing Director, in charge of baking yeast, baking ingredients and sourdough.

“I am honoured to build upon the development and achievements of Thomas Lesaffre. Indeed, Baking with Lesaffre’s unparalleled expertise in fermentation is a true competitive advantage as we are reinforcing our position as an essential partner for the global bakery industry. In an ever-evolving market with rising consumer demands, it is our technical mastery, pioneering R&D, and innovative mindset that will distinguish us – not only in traditional baking, but also in pioneering new frontiers.”
— Edouard Gestat, Marketing Director, Baking with Lesaffre

He will report to Brice-Audren Riché, CEO of Lesaffre.

About International Bakery

International Bakery is the leading authority in global bakery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the bakery sector.

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