Elf on the Shelf cereal

Kellogg’s have teamed up with The Elf on the Shelf to create an icy cereal: The Elf on the Shelf North Pole Snow Creme Cereal, the company’s first-ever cereal that cools your mouth as you enjoy it.

The limited-edition cereal mixes in frosted star pieces with mini marshmallows, designed to evoke the taste of sweet vanilla ice cream. Thanks to a special, slow-release flavour ingredient in the cereal, it will taste like taking a bite out of a freshly made snowball.

“The Elf on the Shelf and Scout Elves have joined our families and hearts as a beloved holiday tradition, igniting creativity and sparking holiday joy for the entire season,” said Sadie Garcia, Director of Brand Marketing at Kellogg Company. “With this new cooling cereal, we’ve dreamed up one more way families can bring the wonder of the season home, this time with a cereal that’s just as delicious as it is magical.”

The “official cereal of the North Pole” joins Kellogg’s The Elf on the Shelf Hot Cocoa and Sugar Cookie cereals, Jumbo Snax and a range of branded portfolio products, The Elf on the Shelf line of cereals and snacks are made with wholesome ingredients

Kellogg’s The Elf on the Shelf Snow Creme Cereal can be found exclusively at Walmart starting in October for a suggested retail price of US$5.29 for a 12 ounce box. Cereal and snacking aisles at retailers nationwide stock more of Kellogg’s The Elf on the Shelf products including Hot Cocoa Cereal, Sugar Cookie Cereal and Jumbo Snax.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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