Puratos is bringing Formula 1 speed and precision to IBIE 2025 with its Industrial Pilot Bakery, clean label solutions like Sunset Glaze and Cubease…
West Hall, Booth 4131
At IBIE 2025 this September, global bakery ingredient manufacturer Puratos is inviting attendees to Booth 4131 for a fresh kind of experience – one that doesn’t just showcase product innovations but solves the real challenges bakers face today. Rising production costs, the demand for clean label reformulation, and long, costly development cycles are on everyone’s plate. At IBIE, Puratos is serving up answers.
Inspired by the precision and performance of Formula 1, Puratos is transforming its presence into a high-octane experience that channels speed, teamwork, and innovation. Because in the race to market, having the right crew matters.
The company’s centerpiece? A Formula 1-inspired Industrial Pilot Bakery, built in collaboration with AMF Bakery Systems. It’s a test track for next-gen baking, where bakers can bring consumer-validated baked goods from concept to commercialisation without disrupting their own production lines.
But Puratos’ vision for IBIE goes beyond engineering marvels. Every product on display adheres to strict clean label standards, reflecting a commitment to Food Innovation for Good and anticipating evolving regulations like MAHA. Taking pole position is Sunset Glaze, a shelf-stable, plant-based alternative to traditional egg wash that streamlines production without compromising performance. With domestic manufacturing on the horizon, it’s set to redefine bakery efficiency at scale. Also on display is Cubease, a precision-engineered dough conditioner no larger than a sugar cube. Sharing the spotlight are Puratos’ cost-saving ingredient solutions – designed to help bakers reformulate with confidence.
Still, it’s not just what bakers see, it’s what they experience. The Sensobus, Puratos’ mobile sensory lab designed to gather real-time consumer feedback, will be parked outside the West Hall. Bakers have a rare chance to step into the consumer’s shoes and engage in live sensory sessions that spark both new product launches and smarter reformulations. And with expert-led IBIEducate sessions like “Taste Tomorrow” and “Sourdough & Gut Health,” attendees can sharpen their technical skills and get a glimpse of what’s coming next.
IBIE 2025 is a proving ground. In the race to produce better, faster, and cleaner, bakers need more than products and machinery – they need a team. That’s where Puratos steps in. Like a finely tuned pit crew, they’re offering the products, insights, and expertise that help bakers stay competitive. Booth 4131 won’t just be a stop on the show floor. It’ll be a hive of innovation and—perhaps most of all – a reminder that when the flag drops, the right partners make all the difference.
