Jason’s Sourdough Launches New Range of Toasties and Hot Rolls

Jason’s Sourdough, the UK’s No.1 sourdough brand, is excited to announce its expansion into the dynamic food-to-go category with the launch of a new range of premium toasties and hot rolls.
Building on its rapid success in the bread category, Jason’s Sourdough is taking its iconic bread to new heights by creating a delicious and convenient option for food-to-go consumers.

With a commitment to exceptional quality, Jason’s Sourdough has developed this new range as a natural progression, combining the renowned texture and flavour of its sourdough with innovative fillings and formats. These toasties and hot rolls deliver a perfect balance of flavour and crunch, providing a premium experience for both on-the-go and at-home customers.

NEW! Jason’s Sourdough TOASTIE: coming in four full-on delicious flavours, these new toasties are set to be a belter of a melter. RRP £3.50 – £6.00

Ham Hock & Mature Cornish Cheddar – slow cooked ham hock with Davidstow mature cheddar and grape mustard on Jason’s infamous white sourdough Ciabattin.

Nduja & Mature Cornish Cheddar – Spicy Calabrian Nduja with Davidstow cheddar and gouda on Jason’s grains and seeds sourdough Ciabattin.

Kimchi & Mature Cornish Cheddar – Davidstow mature cheddar and gouda with kimchi on Jason’s grains and seeds sourdough Ciabattin.

Three Cheese and Onion – Davidstow cheddar, Swiss and parmesan with red onion and spring onion on Jason’s white sourdough Ciabattin.

Hear the crunch of perfectly toasted bread and see the cheese ooze with all four of these hot, new toasties. A delicious toastie is nothing without the joy of a perfectly tangy, soft centre and crispy-on-the-outside sourdough.

NEW! Jason’s Every Day HOT ROLLS: coming in three nostalgic comfort food flavours, packed full of slow cooked meats. RRP £3.50 – £6.00

Thick Cut Bacon with Posh Tomato Ketchup ¬– thick cut smoked bacon with posh tomato ketchup in a soft white Jason’s sourdough roll.

Roast Chicken with Sage & Onion Stuffing – Pulled chicken with sage and onion stuffing, chicken stock butter on a soft white Jason’s sourdough roll.

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Media contact

Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Bakery

International Bakery is the leading authority in global bakery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the bakery sector.

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