Joseph’s Bakery, a producer of pita and lavash flatbreads in the US, is celebrating its 50th anniversary with a nationwide expansion with new partnerships with Kroger including more than 1200 locations and new item additions in 3000 Walmart stores and multiple Albertsons Safeway divisions.
The Original Pita, a white traditional pita bread – the company’s initial product offering – was first delivered to Demoulas Market Basket stores in New England, has expanded to include Ahold Delhaize, Albertson Safeway, Meijer, Publix, Southeastern Grocers and WinCo stores.
“For the past 50 years, Joseph’s has been relying on centuries-old family recipes to craft the freshest and healthiest products for our customers, and the demand only continues to grow,” said Joseph Boghos, Chief Baker and third generation owner of Joseph’s Bakery. “To see our traditional pita bread, the first product my grandfather Joseph made from my grandmother’s recipe, continuing to build momentum globally is a testament to our quality and timeless recipes. We could not have achieved this success without our family, dedicated employees, and loyal customer base.”
To commemorate the 50th anniversary the company is donating 50,000 packages of flatbread, pita and wraps over the coming year to Lazarus House Ministries in Massachusetts, which provides clothing, food and shelter services to families and individuals throughout the Merrimack Valley. The donations will support the organisation’s food pantry program, which helps to provide up to 1500 families with food each week.
“The industry has changed dramatically over the years, but Joseph’s commitment to providing high-quality, healthy products to customers and supporting our community has always remained the same,” explained Stephen Boghos, third generation owner and Vice President of Business Development, Joseph’s Bakery. “We are thrilled to now be offering Joseph’s in thousands of new locations, making our products even more accessible nationwide.”
To celebrate the milestone, the company launched a new website, with customer testimonials and historical images.
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Editor, International Bakery
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