Legacy Bakehouse, a manufacturer of premium baked snacks, cookies, and tortillas, has announced the appointment of Tim Jax as CEO. Following substantial capacity expansion in its Waukesha facility, the addition of a second bakery in Cudahy, WI, and the 2025 acquisition of Classic Cookie, Legacy is a rapidly growing multi-category baked snack producer for top consumer brands.
Jax joins Legacy following his two and a half years as CEO of Crofter’s Organic, the largest North American producer of organic jams, jellies, and spreads. During his tenure at Crofter’s, Jax drove substantial volume growth across branded, private label, and industrial channels, culminating in the successful sale of the company in December 2025.
Jax joins Legacy following his two and a half years as CEO of Crofter’s Organic, the largest North American producer of organic jams, jellies, and spreads. During his tenure at Crofter’s, Jax drove substantial volume growth across branded, private label, and industrial channels, culminating in the successful sale of the company in December 2025.
“Tim is joining Legacy at a critical point in our journey. His proven leadership skills are essential for our next stage of growth,” said Brian Behm, Legacy Board Member and Managing Director at Benford Capital Partners. “His experience scaling and driving results with innovative food companies will prove invaluable for our evolving platform.”
Jax brings nearly 20 years of CPG management experience to the Company, including leadership, marketing, and innovation roles at Pretzels, Inc., TreeHouse Foods, and Conagra Brands. He has also previously served as a member of Legacy’s Board of Directors, giving him deep familiarity with the Company.
“I’m thrilled to be joining Legacy at such an exciting time for the business,” said Jax. “The Company has real momentum, and its diverse set of flexible baking and snack capabilities is a true differentiator in the market. I look forward to partnering with the talented Legacy team to find new ways to deliver value for our customers.”
Alain Vallet-Sandre, who has led Legacy’s transformation over the last three years, will continue as President of Legacy, partnering closely with Tim on strategy and commercial execution. Legacy also added Lauren Davis as Chief Financial Officer in late 2025 to help scale the Company.
