Nestlé Professional’s new range of branded muffins, produced in partnership with Cherrytree Bakery, is now core listed within Sysco/Brakes, supporting foodservice operators to meet growing demand for premium, recognisable sweet treats in out-of-home.
The range features three muffin variants inspired by Nestlé’s iconic: Aero®, Rolo® and Munchies® brands. With 63% of UK&I consumers more likely to buy sweet bakery when it features a recognised brand, and Nestlé brands driving 54% interest, these familiar flavours help reduce choice hesitation and bring trusted appeal to a versatile, all-day bakery format1.
The sweet bakery category, now worth £2.8bn2, highlighting a clear opportunity for operators to drive incremental sales through the category. Muffins in particular remain a relevant format thanks to their versatility, broad consumer appeal and relevance across on-the-go and afternoon treating occasions. As a result, muffins remain a staple in out-of-home bakery, offering a convenient, high-margin option that performs across multiple dayparts.
The range is listed on Brakes, with each product supplied frozen in a convenient format (2 x 12 muffins per case). With a five-day ambient shelf life once thawed and simple thaw-and-serve preparation, operators can defrost only what they need, reducing waste, improving stock control and ensuring fresh, consistent quality in busy foodservice environments. By combining trusted brands with a proven bakery format, the range offers a simple and effective way for operators to enhance menus, differentiate their offer and unlock additional sales.
Kate Alexander, Head of Food & Commercial Channels at Nestlé Professional UK&I, said:
“Branded sweet bakery continues to be a strong driver of growth in out-of-home, giving operators a simple way to elevate their offer while meeting clear consumer demand for familiarity and quality. This range has been designed to combine the strength of well-loved Nestlé brands with the convenience and consistency operators need, helping them deliver standout bakery options with minimal effort and maximum impact.”
