New business unit will capitalise on sweetener sector growth

Distributor of food and fine ingredients Batory Foods is capitalising on recent growth in the sweeteners sector by generating a business unit focused on customer solutions.

The new unit, Batory Sweetener Solutions, comes on the heels of the company’s acquisition of Savannah-based company Sweetener Solutions in early 2022.

Batory Sweetener Solutions will be dedicated to “any and all” initiatives surrounding food and beverage sweeteners, from conventional ingredients and low-sugar alternatives to precision blending and custom formulation. The business will incorporate unique sugar reduction technologies and innovative ingredients to empower customers to simplify their sweetening process using the company’s capabilities.

The company has said it also aims to capitalise upon opportunities created by an industry-wide shift toward sugar reduction efforts that don’t sacrifice taste, texture, formulation ease or health beenfits.

Sugar reduction advocacy and execution will be at the forefront of the new business unit, which aims to tackle rates of excess sugar consumption in the US with science-based solutions.

According to figures given by the American Heart Association (AHA), the average American adult consumes 77 grams of sugar per day, more than three times the recommended amount. However, recognition of reduced sugar solutions is becoming more apparent, as the AHA also reports that seven out of 10 people are willing to substitute a favourite snack for a lower-sugar alternative.

“Through Batory Sweetener Solutions, Batory Foods is eager to support customers in making a meaningful impact on healthier food and beverage products through more and bettertasting lowersugar options,” explained Vince Pinneri, President at Batory Foods. “As a prominent and evergrowing player in the sweeteners and sugar reduction spaces, we see it as our corporate responsibility to help alleviate a substantial public health problem, while supporting our customers to offer great products to their consumers.”

Heading up the business unit will be Jessica Zielinski, whose appointment follows a two-year stint as Batory Foods’ Director of Sales. Ms Zielinski has extensive experience in the food ingredients sector, including a decade spent with Tate & Lyle and prior to that, applications science roles elsewhere in the industry. She brings with her a multi-disciplinary background spanning technical applications, product management and sales and business development.

Our exponential growth in the sweeteners space over the past few years brought us to this very satisfying place one where our sweeteners capabilities called for its own dedicated cornerstone of our business,” added Mr. Pinneri. “As Batory Sweetener Solutions launches and matures, we will continue to broaden our ingredient offerings and capabilities in the sweetener realm, aligning with key consumer trends in sugar reduction and replacement all while meeting mounting sugar consumption concerns with innovative, palatepleasing solutions.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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