Baked goods manufacturer, Délifrance, has announced the launch of its new podcast series, Bitesize Bakery. Created for bakery professionals, industry influencers and food enthusiasts, the series will feature a range of expert speakers and explore the hottest topics and innovations shaping the future of bakery, from sustainability to the rise of global bakery trends.
Hosted by leading food and drink trends consultants, Harris & Hayes, the series’ debut episode ‘The Value Equation: Balancing Price, Loyalty, and Luxury in Baking’ has been released today and is now available on the Délifrance website, as well as major streaming platforms Apple, Spotify, Amazon and YouTube.
Featuring Délifrance marketing director Stéphanie Brillouet, the first episode explores the balancing act between pricing and customer loyalty; the growing demand for affordable luxuries and premiumisation; and the power of promotions and deals in influencing consumer behaviour. A timely discussion as consumers feel the pinch post-Christmas.
“Bitesize Bakery is an opportunity to address the most pressing issues in our industry while providing listeners with actionable insights to help them stay ahead in a fast-evolving market,” said Stéphanie Brillouet, marketing director at Délifrance. “We’re thrilled to kick off the series with a discussion on value, a topic that’s more relevant than ever not only as businesses navigate their own challenges around cost but also as consumers look to draw back on spending post-Christmas.”
Future episodes of the Bitesize Bakery podcast will highlight the latest trends in plant-based bakery, snacking and coffee shop culture, and how bakery shows up best in colleges and universities. To stay tuned for more episode releases and to catch up on the insights from episode 1, please visit the Délifrance Bitesize Bakery podcast page.
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
International Bakery
@int_bakery
@Bakeryint
Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]
