New York Bakery, the UK authentic bagel brand[i], has launched into 192 Booker depots with two if its best-selling products – the New York Bakery Original Bagel and New York Bakery Sesame Bagel.
The launch opens up fresh opportunity for the convenience sector, giving retailers access to bagels that are already a top performer in the bakery aisle. With their 29-day shelf life, the Original and Sesame bagels offer a strong proposition for both wholesalers and convenience retailers by helping to minimise wastage while maintain maximum freshness.
Stephen Jones, UK Sales Director at Grupo Bimbo UK, comments: “We’re delighted to be bringing New York Bakery Bagels into Booker, and as a result, opening up the convenience channel to our bestselling products. With strong brand recognition, long shelf life and a proven sales track record, we see a real opportunity for convenience retailers to drive growth with New York Bakery.”
Bagels continue to grow in popularity, with recent Kantar data showing they score highest for enjoyment versus other morning goods[ii]. Well known for their authentic chewy texture and versatility, New York Bakery Bagels provide the perfect base for a wide range of meal occasions – from loaded brunch creations to indulgent breakfast favourites.
Classic combinations such as cream cheese and smoked salmon, avocado and poached egg, or bacon, egg and sriracha deliver that ‘out-of-home’ café-style feel at home.
Stephen Jones, UK Sales Director at Grupo Bimbo UK, continues: “The demand for at-home brunch continues to grow, as consumers seek to recreate that New York deli experience in their own kitchens. Social media and café culture are inspiring shoppers to make weekend breakfasts an event – and bagels are perfectly placed to help retailers tap into that trend.”
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Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
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