Food Brands Now (FBN), the UK’s first dedicated food and drink brand licensing agency, has partnered with New York Bakery, the UK’s #1 bagel brand, to launch a new range of Stuffed Pizza Bagels into Tesco.
Marking New York Bakery’s expansion into the frozen aisle, the range brings together three New York food favourites, combining the brand’s authentic bagel credentials with classic pizza-inspired toppings and fillings.
The launch includes three varieties:
- Little Italy Margherita Pizza Bagel
- Brooklyn Deli Ham & Mozzarella Pizza Bagel
- Manhattan Pepperoni Melt Pizza Bagel
Inspired by New York’s neighbourhoods and food culture, the range has been developed as a convenient meal and snacking option that is ready in minutes.
New York Bakery is the UK’s original and authentic New York-style bagel brand. Its bagels are made using an authentic process of boiling and stone baking, creating their signature texture – chewy on the outside and soft in the middle.
The Stuffed Pizza Bagels will be available in 497 Tesco stores nationwide from 8 September 2026, launching at £3.50 (£2.75 promoted on club card until 28/09).
Stephen Jones, UK Sales Director, Grupo Bimbo UK, on behalf of the New York Bakery brand, says:
“As the UK’s number one bagel brand, we’re always looking for new ways to bring the authentic New York Bakery experience to shoppers.
“Pizza bagels are a natural fit for the brand, bringing together two New York food favourites while taking our distinctive bagel taste and texture into a completely new occasion. By moving into frozen, we can introduce New York Bakery to new meal and snacking occasions while continuing to innovate and drive excitement around the wider bagel category.”
Oliver Gilding, Sales & Licensing Director at Food Brands Now, commented:
“New York Bakery is one of the UK’s most recognisable bakery brands, with strong consumer trust and genuine authority within its category.
Our ambition was to create a range that remained true to the brand’s New York heritage whilst delivering something genuinely innovative for the frozen aisle. The result is a range that combines convenience, great taste and looks great on shelf.
The launch further demonstrates Food Brands Now’s expertise in identifying opportunities to extend trusted brands into adjacent categories, creating innovative retail ranges that resonate with customers and unlock new growth opportunities for our branded partners.”
