Sunbelt Bakery, a brand known for delivering quality snacks made with care, is proud to announce the launch of its refreshed packaging across its beloved product line coming to your favourite store January 2026. The new look reflects the brand’s bright, optimistic personality while maintaining the same great taste fans know and love.
A brighter, more modern look on shelf
With a modernised design and vibrant colours that highlight Sunbelt Bakery’s commitment to quality, the updated packaging celebrates the brand’s new tagline: “The Tastiest Flavours under the Sun®.” The refreshed appearance brings added shelf appeal and reinforces Sunbelt Bakery’s dedication to offering snacks that fit naturally into everyday life.
Early consumer feedback has been overwhelmingly positive. Shoppers have praised the new packaging as more modern and visually appealing, while noting that flavour callouts and nutrition information are easier to spot and read, making their shopping and selection experience even more convenient. The same great taste you love, now in a brand-new look that shines just as bright as its flavour.
Sunbelt Bakery’s refreshed packaging will roll out across its full product assortment, including:
- Chewy Granola Bars: From classic favourites like chocolate chip and fudge-dipped varieties, as well as delicious combinations featuring peanut butter, almonds and more.
- Soft Baked Bars: Made with whole grains featuring fruit-flavoured fillings, then finished with a light, sweet drizzle.
- Seasonal Offerings: A rotating selection of limited-time flavours that add excitement throughout the year, providing fresh, unique tastes to enjoy.
“Our new packaging shines a light on what Sunbelt Bakery has always stood for – great taste and high quality,” said Aaron DeLaughter, Sunbelt Bakery associate brand manager. “While we’ve added a ‘new shine outside,’ consumers can rest assured it’s the ‘same Sunbelt inside.’”
The redesign will roll out nationwide beginning January 2026, featuring updated visuals across the full portfolio of chewy granola bars, soft-baked bars and seasonal favourites.
Whether enjoyed on the go, at work, or shared with family, Sunbelt Bakery products continue to embody the spirit of goodness and sunny optimism – now with packaging that shines just as bright.
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Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]
