Marie Frigo, Category Marketing Manager Dry Europe & AMEAP, Dawn Foods shares insights on evolving flavor trends, innovative cake solutions, and sustainability
Dawn Foods is known as a total solutions provider for cakes. Could you share how your cake mixes, concentrates, and other products help bakers create high-quality, consistent results across different cake formats?
At Dawn Foods, we pride ourselves on offering a versatile range of cake mixes and concentrates that cater to every baker’s needs. Whether you’re crafting a sponge, a layered cake, a crème cake, or a loaf cake, our products are designed to deliver consistent quality and performance. No matter the shape or form or type of cake application. No matter the scale of production, or specific requirements. This flexibility allows bakers, from smaller artisan bakers to wholesale or bakery manufacturers, to use our mixes to create different shapes, sizes, and flavors, ensuring high-quality outcomes every time. With our mixes and complementary products like fillings, flavorings, inclusions and decoration, you can bring your unique cake applications to life and have reliable, consistent results in every bake.
With consumer preferences evolving, how does Dawn Foods stay ahead of the curve in terms of flavor innovations and cake inclusions? What are some emerging flavor trends that bakers should keep an eye on?
We are the partner for bakery success, which goes beyond delivering great performing and highly versatile sweet bakery ingredients. We are passionate about staying ahead of trends and helping our customers to answer to new and evolving developments in the bakery market. We continuously research and identify emerging consumer preferences and apply these insights to the development of our ingredients: ensuring our offering remains on trend and exciting, with new inspiration to allow bakers to continuously delight their customers.
Using flavor is a cost-effective solution to be able to offer the same product to a diverse group of consumers. Simply by adding or swapping a flavor or filling, you already have a different cake catering to a different audience. 76% of EMEA consumers say they like to try new flavors from around the world (Source: FMCG Gurus, Flavor survey, EMEA, 2023). It is a way to treat themselves and be adventurous, trying something new. Think spices, or citrus varieties like Yuzu.
Experimenting with flavor by using Dawn Compounds range will allow bakers to easily tap into the latest trends and add value to their product range. And, our new Royal Steensma Candied Fruits are a perfect inclusion to add some additional fruity flavor and texture to any cake application.
How do Dawn Foods’ fillings and decorations help bakers bring creativity and uniqueness to their cake offerings? Could you provide some examples of popular or innovative combinations?
Our fillings and decorations provide bakers with numerous options to enhance their cakes: it’s all about sparking our customers creativity and allowing them to add that special touch to their unique cake application. For example, our range of fruit fillings can be used to create seasonal cakes: think light, fresh summer fruits for spring and summer and the traditional pear, apple, cherry in combination with spices, chocolate, and warm flavors for winter. Our broad range of fillings, inclusions and decorations enables bakers to experiment with textures and flavors, creating unique and visually appealing cakes.
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
International Bakery
@int_bakery
@Bakeryint
Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]
