Ask the Expert: Dawn Foods

International Bakery catches up with Erwin De WaeleGlobal R&D Innovation Manager at Dawn Foods discussing company ethos and breakthrough their innovations in the doughnut sector. 

Having graduated in food chemistry about 30 years ago and amassing a strong career in food R&D, both at research institutes and in the corporate world, Erwin De Waele has developed a robust understanding of the industry. Erwin’s passions lie in understanding and controlling the interactions taking place within a food product during its preparation, be it in the kitchen, the lab or on the production floor. On top of this, he has noted his deep fascination with Food technology. How tasteless batter can be transformed into beautiful muffins and working with colleagues who share the same drive and interact daily to develop products that are appreciated by customers and consumers all over the world is what motivates him further.

This motivation is what has led him to his role at Dawn Foods, a globally renowned bakery and ingredients manufacturer and distributor, Erwin is now overseeing the development of the Dawn Exceptional® Non-Sticky Donut Glaze. This is a breakthrough innovation that enables Dawn customers to create high quality glazed doughnuts whilst also maintaining a strong shelf life, allowing Dawn Foods to set itself apart from its competitors. Now, Erwin sits down in an interview with International Bakery to discuss the company’s successful doughnut inventions.

1/ Can you provide me with some background on Dawn Foods and what is mission statement? 

Dawn Foods is a family-owned global bakery ingredients manufacturer and distributor. We partner with more than 50,000 customers in 100 countries to inspire bakery success, which is our company vision. Our mission is to delight our customers around the world by delivering the insights, innovations, products, services, and bakery expertise that empowers them to achieve their aspirations. We work to be strategic partners for our customers. At Dawn, we work with our customers to understand their business, the challenges they may be facing, and the opportunities that exist for solutions to help grow their revenue. We deliver complete bakery solutions to our customers with technical support, product knowledge, and expertise that is second to none.   

2/ With Dawn Foods being such a large company, how do you combine your international manufacturing and distribution capabilities with your expertise, commitment, and innovation to create bakery solutions? 

Dawn brings a global perspective with local expertise to our partnerships with our customers. We are able to lean into our international team to identify the best solutions for bakeries around the world. Our marketing and R&D teams work to understand consumer trends and insights and how they will impact our customers. Our manufacturing and distribution teams share the best practices to ensure we continue to optimise the customer experience. Our entire team works together to drive innovation that truly matters to our customers, that helps them grow their business, and that impacts the lives of consumers. 


Read the full article in our Novmeber-December issue here: International Bakery (

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 92.2

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