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Baileys red velvet launched in US

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bailey's red velvet cupcake

Baileys Irish Cream Liqueur is rolling out the red carpet for Baileys Red Velvet, a limited-edition offering created in collaboration with Georgetown Cupcake founders and sisters Katherine Berman and Sophie LaMontagne. Baileys Red Velvet features the iconic flavour of the shop’s number one selling cupcake for a treat straight out of the bakeshop.

With aromas of freshly baked red velvet cupcakes, sweet cream, and buttery icing, Baileys Red Velvet tastes like fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder. On the finish, the rich chocolate and creamy icing flavours combine to create a delectably indulgent liqueur that dreams are made of.

“As icons of the modern dessert world, Katherine and Sophie are the masters of what it means to ‘treat yourself,'” said Dorothy DeVenecia, Brand Director of Baileys & Liqueurs, Diageo North America. “Baileys is the Original Irish Cream Liqueur, and the No. 1 Liqueur in the world. Born in Ireland in 1974, Baileys was the first spirit to combine cream with Irish Whiskey and other fine spirits, so we’re a brand that appreciates and emphasizes innovation. We can’t wait for people to enjoy Georgetown Cupcake’s number one selling flavour and combined with our delicious liqueur in one delicious treat!”

To celebrate the limited-edition offering, Georgetown Cupcake will also be serving up non-alcoholic Baileys Red Velvet cupcakes infused with the flavour of Baileys Irish Cream Liqueur at all their locations nationwide as well as online throughout November and December.

Georgetown Cupcake founders and sisters Katherine and Sophie commented: “We absolutely love Baileys, so this is a really exciting partnership for us that has been an absolute treat to work on. Red Velvet is not only our original cupcake flavour, but to this day it’s chosen by our customers nearly ten to one, so we’re so delighted to be able to give fans a whole new way to indulge!”

Baileys Red Velvet is now available nationwide wherever spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle while supplies last.

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