The 25th edition of Bakery China wrapped up in Shanghai, marking a significant milestone in the industry recovery. The exhibition attracted more than 2000 brand manufacturers from 30 countries and regions and over 380,000 visits from 109 countries and regions.
“Bakery China has been dedicated to creating a domestic and international trade exchange platform for the industry since its inception. On Bakery China’s 25th anniversary, we are officially moving to a new venue – NECC, Shanghai,” commented Zhang Jiu Kui, Chairman of China Association of Bakery and Confectionery Industry. “With this move, our aim is to create a more segmented, diverse, and convenient platform for trade exchange, which will take us to the next level and enhance business trade, industry communication, and knowledge sharing. Every participant will truly experience the vibrant prosperity and innovation of China’s bakery industry.”
This year the exhibition covered over 280,000 square metres, exceeding previous editions by 30%. More than 2000 exhibitors including brands such as Bridor, GEA, Fritsch, Rademaker and others released more than 10,000 new products onsite.
Exhibitors and attendees witnessed new trends in the baking and confectionery industry such as the increased focus on product matrices and the rise of new styles of Chinese baking and pre-made bakery products.
Bakery China featured over 100 conferences, theme activities, competitions and demo shows held in a combination of online and offline. National and international industry competitions like World Bakery Competition China, Louise Roosevelt Cup China and others were held to cultivate talent in the bakery industry. The Bakery China Innovation Award was presented to recognise the industry’s most innovative products.
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Caitlin Gittins
Editor, International Bakery
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