BENEO appoints Niels E Hower

BENEO is pleased to announce Niels E. Hower has been appointed as the newest Member of the Executive Board of Directors at the company with immediate effect. In his role, Hower will be responsible for BENEO’s portfolio of plant-based proteins including Meatless, a company for plant-based texturising solutions.

With more than 25 years of experience working in the retail, wholesale and life science sectors, Hower has served as several senior management roles across his career where some of his key responsibilities included category/product management and operations.

Prior to his new role at BENEO, he served as EVP Global Procurement at Fresenius Kabi. He also co-founded the Doctor Chococo brand, which, according to the company, launched the first milk chocolate bar containing vitamin D and other beneficial ingredients.

In 2022, BENEO acquired Meatless, a supplier of textured plant-based ingredients with a portfolio of solutions derived from different raw materials. Within his new role leading BENEO’s plant-based protein division, Hower will be focused on continuing the development of Meatless to meet growing demand for plant-based products, alongside BENEO’s wider ingredient portfolio including faba bean ingredients and textured wheat protein.

“I am happy to join the BENEO team whose technical and nutritional expertise and longstanding experience has made the company a leading player for prebiotic chicory root fibres, functional carbohydrates and specialty rice ingredients,” commented Niels E. Hower, Member of the Executive Board at BENEO. “My ambition is to grow the plant-based protein business as well as Meatless in a similar way, by accelerating market expansion and extending our solutions. In the future, we will continue to grow our range into more products to satisfy different market needs for meat and fish alternatives.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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