Cookie dough brand is acquired

Neil Hershman, Owner and CEO of 16 Handles, New York’s self-serve frozen yoghurt franchise with over 30 locations, has acquired the edible and bakeable cookie dough brand DŌ, Cookie Dough Confections.

Hershman will immediately retain the role of CEO and Owner of DŌ and is joined by the company’s Founder and Co-Owner Kristen Tomlan, who will play an integral part in the new stage of growth as the Chief Brand Officer.

The company’s history goes back to 2014, when Tomlan, then a designer and brand consultant, founded DŌ because of her love of unbaked cookie dough. Her take on the treat has become a success and inspired customers. Tomlan grew the brand to include multiple retail outlets and pop-ups, now with over 30 locations.

“I started DŌ in a quest to create a worry-free indulgence that I could selfishly eat, bake, and share with others. The mission for this brand was always about spreading joy, which has been and always will be my favorite part of the baking process,” explained Kristen Tomlan, Chief Brand Officer, DŌ. “It’s been a dream come true to collaborate with 16 Handles’ New York City locations over the past five years, so expanding the partnership and growing our brands together is exciting for us both. I’m looking forward to this next chapter and being able to continue to spread happiness through these two iconic New York desserts.”

Over the last four years, Hershman has built the brick-and-mortar dessert brand throughout New York City and now owns and operates 12 dessert shops, including the 16 Handles Flagship in Times Square.

“DŌ is one of New York City’s favorite and most unique desserts, and it’s been so popular selling alongside our artisanal frozen yogurt at 16 Handles in the past. I’m so excited to take Kristen and my partnership to the next level as we integrate DŌ’s addictive edible cookie dough into the self-serve topping bar and to-go freezer at all of our 16 Handles locations, especially as we continue to expand nationally,” said Neil Hershman, CEO and Owner, DŌ.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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