Introducing POWERFRESH® ACE 2000: IFF’s Game-Changing Bread Freshkeeping Solution
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IFF, a global leader in flavours, fragrances, food ingredients, and biosciences, proudly introduces POWERFRESH® ACE 2000 to the U.S. market. This cutting-edge enzyme solution is designed to help industrial bakeries deliver bread with longer-lasting softness, improved resilience, and consistent quality throughout its shelf life. Tailored to meet the evolving demands of American consumers and bakery operations, POWERFRESH® ACE 2000 represents a major innovation in fresh-keeping .
In today’s market, bakeries face increasing pressure from rising ingredient costs and growing consumer expectations for freshness. Recent research shows that 60% of U.S. consumers are more likely to buy bread labeled as “fresher for longer,” and over half expect at least four days of freshness at the time of purchase 1. POWERFRESH® ACE 2000 directly addresses these expectations by improving softness and resilience for up to 34 days, helping industrial bakeries reduce waste, simplify inventory, and maintain product quality without added strain.
POWERFRESH® ACE 2000 performs well across both white and whole-wheat bread applications. In IFF-led trials, the enzyme consistently delivered superior resilience and maintained structural integrity and visual appeal, even at lower dosage levels compared to other market options. The result is a stable loaf with excellent texture and mouthfeel that retains its soft, easy-to-butter quality for days after purchase, delighting consumers preferences.
Bread remains a staple in American households, and expectations for quality are constant. IFF recognizes that industrial bakeries need smarter, more efficient solutions to meet these demands. POWERFRESH® ACE 2000 is designed to be a reliable partner for bakers, enabling them to produce high-quality bread with the delicious texture and freshness consumers expect every time.
As the newest addition to IFF’s trusted POWERFRESH® portfolio, this enzyme offers a smarter path to consistent bread quality and operational efficiency. Whether used in new formulations or to optimize existing ones, POWERFRESH® ACE 2000 supports distribution and helps industrial bakeries better manage shelf-life targets. These operational benefits also contribute to sustainability goals by reducing food waste, minimizing product returns, and optimizing resources throughout the supply chain.
This advanced enzyme underscores IFF’s commitment to helping bakeries stay competitive by enhancing product performance and consumer satisfaction. IFF enables its customers to build stronger brand equity, encourage repeat purchases, and unlock long-term growth opportunities.
With POWERFRESH® ACE 2000, IFF continues to lead the way in bakery innovation—delivering science-backed solutions that empower industrial bakers to thrive in a dynamic and demanding market.
To learn more about POWERFRESH® ACE 2000 and explore IFF’s full range of innovative bakery enzyme solutions, contact your IFF representative or visit our website www.iff.com
