IFF recently announced the completion of its North American Creation and Design centre in the New Century facility. The IFF Creative Center brings together the company’s flavour and ingredient expertise, coupled with its food design capabilities to better support the growth of the North American food industry.
The infrastructure upgrade includes the addition of two new flavour creation labs, the expansion of existing food application design labs for dairy, bars, culinary and bakery and a new lab solely for pet food development.
The New Century facility marks the company’s second largest creative centre in North America, housing 10 labs and six state-of-the-art pilot plants, to serve two purposes; providing better customer support and enhancing product development.
“Our capability expansion in New Century provides a significant advantage to our customers,” said Carmen Cain, Regional President for IFF’s Nourish division. “By integrating flavors, ingredients, and food design in one space, we can increase our speed-to-market while offering a breadth of knowledge and resources across multiple food categories. This investment strengthens our end-to-end IFF Product Design approach in which we reimagine future-proof concepts and experiences by combining our expertise in ingredients and flavours with a deep understanding of consumer behaviour.”
The two new flavour creation labs – for sweet and savoury flavours – marks the first time flavourists will be based at the New Century facility. Expert flavourists will develop alongside the dairy, bakery, bars, culinary and pet food product application and design teams.
“Product development cycles are shorter today, so it’s essential to be nimble,” explained Debra Missel, Regional Creation and Design Director for North America, IFF. “Having flavourists on-site working side by side with our product application and food design experts enhances our ability to rapidly create total product solutions that address both functionality and taste. In fact, New Century has one of the largest dairy and cereal bar pilot plants in North America. This investment benefits our customers because it streamlines their development times, getting products to the shelf that much faster.”
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