Little Caesars announced that Greg Hamilton will take on the role of Chief Marketing Officer, effective immediately.
Mr Hamilton is being promoted from his previous role of Senior Vice President of Marketing with the company, having spent the last 20 years in marketing roles with leadership responsiblity and has spent nearly 15 years of experience in the quick-service restaurant industry.
He has helped to spearhead the digital transformation of marketing at Little Caesars and has played a key role in its initiatives, including the company’s first Super Bowl commercial, its integration in the Batman movie and Call of Duty: Modern Warfare II.
“We have such tremendous talent at Little Caesars, and we’re thrilled to be able to promote from within for this key role,” said Dave Scrivano, President and CEO of Little Caesars. “Greg has been an innovative leader here for some time and we’re confident he’s going to propel our brand forward even more as our CMO.”
The company aims to continue its digital marketing expansion and partnerships under his leadership. Mr Hamilton graduated from Cedarville University in Ohio with Bachelor of Arts in marketing, and is based in Metro Detroit.
“I’m elated to take on this important role at such a storied company, with a group of people I already respect so highly,” said Mr Hamilton, “I look forward to continuing to work with the Little Caesars team and our incredible community of franchisees to keep driving brand growth even further.”