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Mars adds a fruity twist to biscuit sales

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Mars

Mars Chocolate Drinks and Treats (MCD&T) has announced the launch of Raspberry Maltesers Biscuits.

Each perfectly formed biscuit has three light raspberry malty bobbles, smothered in smooth milk chocolate, perfect for crunching, snapping and dunking.

The launch of Raspberry Maltesers Biscuits, builds on the huge success of the Maltesers Biscuits range, which also includes mint and orange variants.

More than 4.8 million households have tried Maltesers Biscuits since the original sku was launched in 2020, with the range now worth £6.9 million.

A new marketing campaign, ‘have an afternoon snap’, launched last month aims to increase household penetration with an anticipated consumer reach of some 12 million consumers.

Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “Once consumers try Maltesers Biscuits, the repeat purchase is high. The new variant will offer more choice to both Maltesers fans and biscuit enthusiasts.”

Read more of the latest industry developments in our new edition: January/February 2022 Single Issue form – International Bakery (in-bakery.com)

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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