Mars invests $237m in new Nature’s Bakery facility

The establishment of a 339,000 square foot baking facility for Mars brand Nature’s Bakery in Salt Lake City, Utah, has recently been announced – as it is set to add over 190 jobs to its location and invest US$237 million to the facility.

“We offer a warm welcome to Nature’s Bakery, a producer of wholesome, plant-based food that aligns with our state’s health-conscious lifestyle and love for outdoor activities,” said Ryan Starks, Executive Director of the Utah Governor’s Office of Economic Opportunity. “With Utah’s strong emphasis on well-being and sustainability, Nature’s Bakery’s offerings are poised to resonate with our communities. We look forward to the positive impact it will bring to our local economy, the creation of many jobs, and contribution to the flourishing food culture in Utah.”

First founded in 2011, Nature’s Bakery, which now is part of Mars, has become one of the best-selling and fastest-growing granola and snack bar brand in a $4 billion category. Nature’s Bakery sells on-the-go snacks that are plant-based, dairy-free, nut-free and non-GMO Project Verified.

“I am thrilled for our strategic expansion with the establishment of a cutting-edge baking facility in Salt Lake City,” added Steve Gardiner, CEO of Nature’s Bakery. “This investment marks a significant milestone in our brand’s ability to drive greater capacity to meet growing consumer and retailer demand. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality, and underscores our confidence in the thriving business environment of Utah. We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive.”

To accelerate the growth of their better-for-you snacking platform, Nature’s Bakery has been part of the Mars family of companies since 2020. “This investment symbolises our dedication to scaling our brands responsibly, upholding Mars’ pledge to be America’s prime destination for insurgent brands,” shared Juan Martin, Health & Wellness President at Mars, Incorporated.

Nature’s Bakery new facility is set to start operations in July 2025.

“Salt Lake City is a premier destination for business, and we’re happy to welcome Nature’s Bakery to the community,” concluded Erin Mendenhall, Salt Lake City Mayor. “With over 190 new high-quality jobs, businesses like Nature’s Bakery, which support the needs of our workforce, are an important part of growing the economy for our families. This is a win for Salt Lakers and everyone who loves to live, work, and play here.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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