Gluten-free cracker company Mary’s Gone Crackers have announced the strategic addition of Roger Yoder as the Vice President of Marketing and Business Development. Renowned for his dynamic leadership and proven success in strategic marketing and international sales, Yoder is set to play a transformative role in steering Mary’s Gone Crackers towards unprecedented growth and success.
“Roger Yoder’s appointment as our Vice President of Marketing and Business Development marks a pivotal moment for Mary’s Gone Crackers. His strategic prowess and extensive experience perfectly align with our company’s pursuit of category leadership and disruptive growth objectives,” said Michael Finete, CEO, Mary’s Gone Crackers. “We eagerly anticipate capturing market share and amplifying our message about the essential health, environmental and taste advantages that define Mary’s Gone Crackers as the go-to choice for those seeking authentic better-for-you food options.”
In this position, Yoder is poised to lead initiatives that drive the company’s growth, cultivate strategic partnerships and unlock new business opportunities. With a great track record in consumer marketing, business development and international sales, Yoder is a key asset poised to elevate the company to new heights.
His capacity to lead and drive substantial business results is underscored by previous positions he’s held at Sensient Natural Ingredients, Microsoft, Gateway Computer, Apple Computer and Norton Internet Security.
“I am thrilled to contribute my strategic vision to propel the brand’s growth and success. Mary’s Gone Crackers has already solidified its position as a leader in organic, gluten-free snacks and I eagerly anticipate playing a pivotal role in expanding its reach, forging strategic partnerships and exploring new business opportunities,” concluded Roger Roder, Vice President of Marketing and Business Development, Mary’s Gone Crackers.
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Caitlin Gittins
Editor, International Bakery
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