New research crowns Banana Bread as the world’s trendiest food, with over 275 million views on TikTok and 2 million posts on Instagram.
The research, analyses TikTok views, Instagram posts and Google searches of the world’s most popular food trends to discover the ones we love the most.
The most viral food trends of all time
|
Rank |
Food Trend |
TikTok Views |
Instagram Posts |
Annual Search Volume |
Social Score |
|
1 |
Banana bread |
275.2m |
2m |
13m |
7.26 |
|
2 |
Focaccia |
162.6m |
1.2m |
11.1m |
5.56 |
|
3 |
Creme brulee |
93.1m |
927,697 |
10.8m |
4.98 |
|
4 |
Cloud bread |
3.2bn |
45,038 |
2.6m |
4.66 |
|
5 |
Birria tacos |
465.8m |
135,214 |
11.2m |
4.23 |
|
6 |
Ice cream cake |
999.7m |
920,892 |
3.9m |
4.22 |
|
7 |
Seitan |
582.7m |
330,525 |
6m |
3.44 |
|
8 |
Mug cake |
500.3m |
440,200 |
4.8m |
3.25 |
|
9 |
Dalgona coffee |
524.4m |
581,463 |
2.7m |
3 |
|
10 |
Hot chocolate bombs |
300.9m |
232,962 |
5.8m |
2.97 |
Further findings from the study include:
- Viral desserts prove to be the most popular food trends on social media platforms, with banana bread ranking first place and desserts including creme brulee, ice cream cake and mug cake all featuring in the top 10.
- Chinese food was the most popular cuisine on social media, with an annual search volume of 32 million in the last year.
- Pizza was the most popular dish of all time on social media, with 14.8 billion views on TikTok alone.
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Media contact
Kiran Grewal
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: [email protected]
