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New research crowns Banana Bread as ‘the world’s trendiest food’

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Banana Bread

New research crowns Banana Bread as the world’s trendiest food, with over 275 million views on TikTok and 2 million posts on Instagram.

The research, analyses TikTok views, Instagram posts and Google searches of the world’s most popular food trends to discover the ones we love the most.  

The most viral food trends of all time

Rank

Food Trend

TikTok Views

Instagram Posts

Annual Search Volume

Social Score

1

Banana bread

275.2m

2m

13m

7.26

2

Focaccia

162.6m

1.2m

11.1m

5.56

3

Creme brulee

93.1m

927,697

10.8m

4.98

4

Cloud bread

3.2bn

45,038

2.6m

4.66

5

Birria tacos

465.8m

135,214

11.2m

4.23

6

Ice cream cake

999.7m

920,892

3.9m

4.22

7

Seitan

582.7m

330,525

6m

3.44

8

Mug cake

500.3m

440,200

4.8m

3.25

9

Dalgona coffee

524.4m

581,463

2.7m

3

10

Hot chocolate bombs

300.9m

232,962

5.8m

2.97

Further findings from the study include:

  • Viral desserts prove to be the most popular food trends on social media platforms, with banana bread ranking first place and desserts including creme brulee, ice cream cake and mug cake all featuring in the top 10.
  • Chinese food was the most popular cuisine on social media, with an annual search volume of 32 million in the last year.
  • Pizza was the most popular dish of all time on social media, with 14.8 billion views on TikTok alone.

 

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Media contact

Kiran Grewal
Editor, International Bakery

Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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