Puratos launches new agroforestry initiative

Puratos, has launched a new agroforestry project, in partnership with PUR projet. The new initiative forms part of Puratos’ in-house Cacao-Trace scheme…
Puratos' initiative will support cocoa farmers

Share this article:

Global chocolate, bakery and patisserie ingredients expert, Puratos, has launched a new agroforestry project, in partnership with PUR projet. The new initiative forms part of Puratos’ in-house Cacao-Trace scheme; a sustainable cocoa sourcing programme supporting cocoa smallholder farmers. It also aids Puratos’ efforts to ensure its business operations are carbon neutral by 2025.

The agroforestry project will be implemented in five countries where Puratos sources cocoa; the Philippines, Papua New Guinea, Ivory Coast, Vietnam and Mexico – where the Cacao-Trace programme launched last month. The project will see Puratos plant 300,000 trees a year until 2023, with planting already underway in the Philippines and Vietnam.

The overall aim of the agroforestry project is to create a business model resilient to climate change and improve farmers’ livelihoods.

Franck Cassé, Environmental Sustainability Programme Manager at Puratos, added: “Both Puratos and the Cacao-Trace farmers benefit from the community-based approach to implement agroforestry models within cocoa parcel led by PUR projet. The trees will capture CO2, helping Puratos to achieve its ambitious goal. The cocoa farmer benefits in three main ways: the shade reduces disease outbreaks and increases biodiversity to enhance cacao pollination, leading to a stabilisation of yields; it creates extra sources of revenue by selling the fruits & the trees fertilise the soil, reducing the farmers expenses on fertilisers.”

Daniel Jongejan – PUR Projet’s Sr. Program Manager, said: “Over the past decades we have seen extensive deforestation all over the world. The livelihoods of cocoa farmers are significantly impacted by the effects of climate change, which are accelerated by deforestation. Puratos is leading the way in undertaking actions to ensure cocoa will be available for the next generations to come by diversifying income sources of farmers and protecting natural resources. We are delighted to launch our novel Insetting via Agroforestry program with Puratos, in which we are creating positive socio-environmental impacts in the lives of thousands of cocoa farmers embedded in Puratos’ supply chain, while compensating the carbon emissions of the company.”

Further investment in Mexico, saw a new post-harvest centre erected in the state of Tabasco, the heart of the Mexican cocoa region, last month. This will run alongside newly built fermentation and drying facilities in Comalcalco. After the farmers collect Trinitario cocoa “en baba” (fresh white cocoa beans), an expert team will oversee the fermentation process, which takes place in wooden boxes and lasts six days in order to craft the powerful flavours of chocolate of this origin. The beans will then be gently sun-dried, bagged and stored in optimal conditions to preserve their quality.

About International Bakery

International Bakery is the leading authority in global bakery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the bakery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

GEA Pack Expo

Pack Expo Exhibitor – GEA Bakery

GEA Bakery offers engineering precision, driving Innovation and helping manufacturers achieve greater flexibility, consistency and efficiency across modern bakery production.
GEA From the Expert

Rethinking innovation in industrial baking

Fabio Del Prete, Senior Vice President at GEA Bakery outlines how technology, data and collaboration are helping bakery manufacturers balance efficiency, flexibility and product quality.
St Pierre 4 Mediterranean Herb

St. Pierre Targets Lunchtime

St Pierre, one of the UK’s leading premium bakery brands, is expanding into lunchtime occasions with the launch of Soft Pretzel Rolls and Mediterranean Herb Brioche Rolls.
FRITSCH 100

Fritsch – Celebrating 100 Years!

In the world of bakery technology, the name FRITSCH has been synonymous with German engineering and dough processing for 100 years.  
Lovingly Artisan

Lovingly Artisan re-launches baking club

Lovingly Artisan, the multi-award-winning bakery duo based in Manchester and Cumbria, is delighted to announce the re-launch of its much-loved virtual Baking Club, a free, welcoming home for bread lovers of every level, hosted on Facebook.
Food Centre Buhler

Where food ideas take shape

Bühler’s Consumer Foods Application Centers provide an environment where manufacturers can explore these relationships, produce samples and prepare for industrial production without interrupting their own manufacturing operations. 
RAPS Fi Europe

RAPS combines taste with functionality

RAPS will showcase its ingredient expertise, expanded extraction capabilities and savoury solutions at Food Ingredients Europe 2026 in Frankfurt from 17–19 November.
Chicory Root

Prebiotic fibres from chicory root 

BENEO highlights how its Orafti® β-Fit and chicory root fibre solutions can help manufacturers respond to growing demand for gut health, satiety, heart health, fibre enrichment and sugar reduction. 
autumn trends

British Bakels reveals winter flavours

Dan Jones, Marketing Manager at British Bakels, says: “Familiarity is a powerful driver in sweet bakery, but familiar doesn’t have to mean predictable. What we’re seeing for autumn and winter is established flavours being given new relevance through different pairings, formats and finishes.
Wonderbrands

Wonderbrands develops air-fryer bakery format

onderbrands has launched a fresh bakery product in Canada developed specifically for preparation in an air fryer, reflecting the growing influence of domestic cooking appliances on bakery product development.
Scroll to Top