Rubicon Bakers appoints new CEO

Rubicon Bakers is pleased to announce the appointment of Sebastian ‘Seb’ Siethoff as its Chief Executive Officer. Mr. Siethoff is joining Rubicon from Ball Corporation where he served as General Manager.

He has over 20 years of experience in the food and beverage industry and previously held leadership roles at CSM Global Bakery Solutions, Mars Wrigley, McDonald’s, Unilever and Johnson & Johnson.

Mr. Siethoff takes over the CEO role from Andrew Stoloff and Leslie Crary who purchased the business in 2009 and oversaw a period of significant growth, including the partnership with Trive Capital, the acquisition of Just Desserts and the development of several significant retail baking partnerships. Mr. Stoloff and Ms. Crary will continue to serve as members of the Board.

“Seb brings a great blend of operational and marketing experience to Rubicon in the retail, foodservice and e-commerce channels,” said Andrew Stoloff. “He knows the baking space, as well as our customers and distributors from his prior experiences which will allow him to hit the ground running.”

“Seb is passionate about our mission, our products, our bakers and our customers,” added Leslie Crary.

Chris Zugaro, Partner at Trive Capital said: “This is an exciting time for Rubicon Bakers. Andrew and Leslie have led this business from its infancy to a significant part of the retail baking space. Having a CEO with Seb’s experience will allow Rubicon to navigate its next phase of growth.”

“I’m honoured to take on this role at Rubicon Bakers and Just Desserts and look forward to continuing the Company’s mission as we serve our customers the most delicious baked goods on the market,” said Mr. Siethoff.

Mr. Siethoff holds an MBA from Thunderbird School of Global Management and a master’s degree from Julius Maximilians Universität in Germany.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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