Sugar Bowl Bakery appoints Joel Feldman as CEO

Having spent the last 38 years building, managing and growing Sugar Bowl Bakery as a family business, Andrew Ly, Co-Founder and current CEO and Chairman of the Board, has stepped away from the CEO seat and appointed current President and COO Joel Feldman, as his successor.

Mr Feldman will be leading all cross functional activity in his new role, as well as formulating and executing the company’s long-term strategy, while Mr Ly will continue to guide Sugar Bowl Bakery serving as an ambassador of the company and face of the brand as Chairman of the Board.

“Since starting at Sugar Bowl Bakery five years ago, Joel has proven to be a talented, well-liked, and extremely capable leader. Despite the challenges of running a business during a pandemic, record inflation, and incredible supply chain challenges, Joel has adapted and thrived, leading the company to achieve tremendous growth and the opening of a new bakery in Atlanta,” commented Andrew Ly, Co-Founder and Chairman of the Board, Sugar Bowl Bakery.

Mr Feldman joined Sugar Bowl Bakery in 2018 after over 10 years in leadership at ARYZTA, a global bakery company based in Zurich, Switzerland, supplying a wide range of bakery products to international foodservice and retail companies.

Prior to ARYZTA, MR Feldman also had roles of increasing responsibility with The Clorox Company. He has an MBA from UC Berkeley’s Haas School of Business and an undergraduate degree from Georgetown University.

“It has been one of the most rewarding experiences of my career to help lead this company and work alongside the entrepreneurial Ly family,” remarked Joel Feldman. “Andrew and his family are a shining example of the American Dream and I’m honored to have the chance to take on this role. I look forward to ushering Sugar Bowl Bakery into a new era, while still placing our customers, fans, and employees at the forefront of all we do.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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