Voortman cookies launches fruit-flavoured wafers


Voortman, the No. 1 crème wafer brand in the United States, is welcoming summer with the launch of two delicious fruit-flavoured wafers — Raspberry Lemonade and Tropical Fruit. The seasonal wafers are rolling out across the U.S. and Canada in May and will be available on store shelves for a limited time.

“With summer approaching, consumers are increasingly looking for snacks in sweet, refreshing flavors to enjoy on a warm day,” said Adam Lisook, general manager of Voortman Cookies. “Our Raspberry Lemonade and Tropical Fruit Wafers contain real raspberries, lemons, pineapple and coconut, and are made without high fructose corn syrup, artificial colors or artificial flavors so consumers can feel good about eating them all season long.”

These fruity wafers feature the same light, crispy texture and creamy filling as everyday Voortman wafers. Both wafer varieties come in a 10.6-ounce package at a suggested retail price of $3.49.

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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