Wrights celebrates new range with M&S

Wrights Food Group has announced its widest range of year-round products with retailer Marks & Spencer.

Among the products now available in the supermarket’s freezer cabinets is a selection of year-round and seasonal dishes including a Three Cheese & Potato Pie, a new Christmas addition, the Panettonut, a Panettone-inspired doughnut.

Marking its first appearance and now part of the M&S premium Collection range is the company’s slow cooked British Beef Bourguignon & Dauphinoise Pie which includes slow cooked beef in a red wine and mushroom sauce, encased in butter puff pastry and topped with potatoes.

The range of year-round pies includes the Ratatouille Galette and a frozen Chicken, Ham Hock and Leek Pie. The Christmas-themed products include the Layered Christmas Turkey Pie.

“We’re delighted to continue our partnership with Wrights Food Group to bring customers an even bigger selection of high-quality, convenient comfort foods this winter,” said Pippa Masters, Buyer for Frozen Foods at M&S. “We’ve seen a growing demand for luxury dinner centrepieces that can be easily cooked from frozen … From our showstopping Collection Beef Bourguignon & Dauphinoise Pie to our brilliant Ratatouille Tart and Layered Christmas Turkey Pie joining our Effortless Entertaining range, we’ve made sure that quality and flavour are at the forefront.”

Wrights is a third-generation family business which began in the North West by husband and wife team Jack and Lizzie Wright in 1926. Now part of the Compleat Food Group, the company operates with a team of 600 across sites in Crewe, manufacturing and distributing confectionery, savoury bakery products and ready meals.

“Every year we expand our lines into Marks & Spencer and are creating more and more specialist and indulgent items – particularly for the celebratory Christmas season,” explained Helen Bowyer, Commercial Director at Wrights. “Hearty, home-style food is the very foundation of our creativity here at Wrights and we are delighted that our team’s own passion for innovating and creating exceptional food continues to be recognised and embraced by Marks & Spencer – a truly iconic, quality British food brand.”

Wrights’ £30 million manufacturing facility in Crewe produces more than three million savoury products per week including pub pies and ready meals for the retail and hospitality sector. Its vegan range includes a Vegan Peppered Steak Slice, Vegan Steak Pie, Vegan Chicken and Mushroom Pie, and a Vegan Pasty.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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