Birds Bakery runs successful charitable Doughnut Week

Family-run Birds Bakery hosted its very own Doughnut Week and bringing back two much-loved treats, following the cancellation of the national week earlier this year due to the coronavirus pandemic.   

To celebrate Doughnut Week, which was held from Saturday 12 September to Saturday 19 September, the bakery will be bringing back two specials for one week only – a strawberry doughnut, and a lemon and lime doughnut.

The new specials were made available across Birds’ 60 branches in boxes of four along with two caramel doughnuts and can also be purchased separately. For all doughnuts sold, 20p went towards The Children’s Trust, the UK’s leading charity for children with brain injury.

Lesley Bird, Chief Operating Officer at Birds Bakery, said: “As a family company that operates in the hearts of communities across the East Midlands, it’s important to us to contribute to local and national charities in any way we can.

“We have supported The Children’s Trust for a number of years, and we’re pleased to have hosted our very own doughnut week to raise further funds for the organisation. We brought back two of our much-loved doughnuts and a portion of the proceeds were donated to the charity.”

Birds Bakery has been supporting the charity for more than 16 years and raised a total of £9,000 last year, by selling around 45,000 doughnuts during National Doughnut Week, which took place in May 2019.

Harrison Galliven, Community Fundraising Executive at The Children’s Trust, said: “We’re extremely grateful for Birds’ continued support. To keep our vital services running, we need to raise £7 million a year and the COVID-19 crisis has hit our fundraising hard. The money raised from Doughnut Week will help us to support more children and families across the UK, affected by brain injury.”

Birds Bakery is also offering a home delivery service within a 15-mile radius of its Derby bakery. The service features a variety of products, which are available to purchase online and orders must be placed by noon with 48 hours’ notice.

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