New cinnamon raisin loaf

La Brea Bakery has launched its new artisan bread, cinnamon raisin, complete with raisins and sweet cinnamon. La Brea Bakery’s Cinnamon Raisin Loaf will be available at Kroger stores as of 7 September, 2022.

The Cinnamon Raisin Loaf was developed through a La Brea and Kroger partnership, which identified a gap in the store bakery category, according to the company.

“As a classic bakery favorite, cinnamon raisin bread is versatile and continues to grow in popularity, but you don’t see it in the in-store bakery fresh artisan bread offerings,” explained Christy Benken, Kroger Category Manager, Bakery – Bread and Rolls. “This delicious new loaf fills an unmet consumer need.”

In addition to Kroger stores, the Cinnamon Raisin Loaf will be available at other Kroger-owned stores including Fred Meyer, Fry’s, Harris Teeter and King Soopers.

“This loaf is a great addition to our portfolio, as it brings a slightly sweet option to our product line,” said Brie Buenning, Director of Marketing for La Brea Bakery. “We’ve also seen more consumers interested in breakfast at home and nostalgic flavors right now. This new product is a perfect fit, and we’re excited to bring an elevated cinnamon raisin bread experience to the market.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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