Sara Lee releases vegetable-based bread

Bimbo Bakeries’ brand Sara Lee Bread has announced the latest addition to its lineup of products: Sara Lee White Bread Made with Veggies. Baked with the equivalent of one cup of vegetables per loaf and fortified with vitamins A, D and E, the bread is the perfect option for adding extra goodness. 

The new variety is tasty with a soft, smooth texture while meeting consumer demand for convenient nutrition products. It’s well suited to lunchboxes, and breakfast treats. In addition to offering a good source of vitamins, each 18oz loaf is baked without artificial colours, flavours or high-fructose corn syrup. 

“We know that mealtime can be a battle with picky eaters and little ones that aren’t exactly in love with vegetables,” said Jinder Bhogal, Senior Brand Manager at Sara Lee Bread. “We baked up the idea for our new Sara Lee White Bread Made with Veggies with families in mind to offer a deliciously unique option that’s new to the bread aisle. Made with love – and a cup of vegetables per loaf – we hope our fans will enjoy incorporating this new offering into breakfast, lunch, snack time and beyond.” 

The bread is now available in the bread aisle of grocery stores and major food retailers nationwide in the US, for a retail price of US$4.49. 

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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